At Qida they know that home is the best place where a dependent person can live.
The aim of the project was to create a new graphic system for Qida that could represent the brand values of care and human. We combined a serif typeface to communicate a more human layer with a sans-serif more linked to expertise. This typographic combination gave us dynamism and allowed us to highlight concepts.
The visual system builds a brand universe that incorporates a more human component without losing the seriousness and elegance associated with a premium service with a high degree of specialisation.
Together with Plakton, we worked on the brand strategy, defining the brand voice and positioning.